When KAOHS and I decided to team up on a campaign, they had the same ask of almost every other brand in the space - to not only shoot a campaign that they can use for social and web content, but also roll it out with influencers that won’t break the bank. I decided to plan the “Holiday” campaign in Tulum, with a team of friends and influencers that I knew would be a great look for the brand and have the perfect consumer audience. I directed the campaign, aiming to capture product shots and the girls living out natural scenes from pouring a drink at our villa to running around on the beach. We not only created one of my favorite swim campaigns to date, but also gained the attention of over 3.6 million new consumers through 12 dedicated posts from Rachel, Griffin, and Phi.

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