NYS Collection


From trips into the the mountains of Yosemite to the streets of New York City, I've travelled and shot engaging photos and videos for NYS over the past few months. In addition to creating content, I also ran their socials and managed influencer campaigns, increasing conversions through social from .4% to 2%. As a luxury eyewear company trying to grow their socials and connect more with a younger audience, I decided to shoot a fun, travel themed lifestyle collection for them, as well as video content to document the trips. Check out my favorite moments below.