I’ve worked with Sephora partners for the past couple years now, shooting lifestyle content for social use and a mix of product shots as well. When Kani Botanicals began getting stocked in stores, they asked for my help to shoot a studio set to use for the Sephora website, as well as prints for trade show and in store use. I wanted to take a modern approach and follow after industry leaders like Glossier and Poppy Lisseman, who’ve made the design of a beauty brand more about textures and unique faces. All product shots were shot and edited by me.
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