The Wellness Campaign

THE WELLNESS CAMPAIGN

FOR ASRV x RYU x FOREO

With the New Year being filled with endless goals of self care and harder workouts, Foreo decided to practice what they preach and put together a Wellness Campaign. As a beauty brand, their goal is to cultivate self care for everyone; Not just with healthier skin, but with a healthier lifestyle as well. They wanted to jump into things quickly, so we planned out a series of workout & nutrition videos. Our biggest obstacle became figuring out how to partner with other fitness brands but still hold true to our identity in the beauty / tech industry. We decided to head to Miami with ASRV and RYU to film our first videos in the series, tying in the Luna Fofo for some skincare routines at the end (Foreo’s latest product release). The result: Engaging and interactive workout videos that not only support their wellness mission but also push their latest product. Check out the photos and videos below.